You also need to ask yourself who the target audience is and what they will get out of it. Perhaps you want to increase brand awareness, advertise one of your flagship products, or showcase your team?īefore you even start planning, you need to establish your communication goals. The first step is to define the goals of your video. There are many reasons why you may want to produce a business video. This may include back and forth video calls to nail down the ideas, concepts, shooting locations, people, or actors involved. Note that most of the things involved in this stage will be discussed between you and the video production team. Without proper pre-production prep work, the business video will never succeed.Įssentially, it’s about determining what you’re going to produce, for what audience, the budget, the production timeline, and all the resources you’ll need to make the video. It is the stage where all the mapping and coordination needed for the actual video production occurs. Pre-production is the most important and the most extensive part of the whole production process. Let’s go through the process step by step and break each down to give you the precise anatomy of the video production process. The business video production process consists of 3 main steps: pre-production, production, and post-production. Business Video Production Process: The Before, The While, and The After.
VIDEO PRODUCTION PROCESS HOW TO
You’ll know where possible roadblocks are and how to get around them quickly and efficiently. Setting up a video production process helps ensure that your project is consistent in structure and predictable in its result.
And even if they do occur, you’ll spend minimal time solving them. When you establish a tested and proven video production process and then execute it properly, there shouldn’t be many revisions to deal with at the end of your project. It’s no secret that when you work on a project with a plan, it’s less prone to problems. Here again, it’s only guesswork unless you have a real process. There are a few exceptions that are charged per project, but in most cases, the more hours it takes to plan, shoot and edit the video, the higher the cost. This is because most video production rates are based on time. More so, setting up a video production process with dependencies and timelines will give you insight into the exact budget you need to produce your video. Establishing a video production process will enable you to make an informed and accurate prediction. And the truth is, unless you have a process in place, you will only be guessing. So you’ll need to set timeframes for the various activities involved in the business video production, from ideation to finalization. Chances are, you are facing tight deadlines or even a tight budget. It requires a lot of brainpower, talent, and many other things that make it impossible to jump behind a camera and have a finished video in the next minute. A foreseeable and precise timeline and budgetĬreating business videos takes time. So it’s vital to do it logically and systematically. Identifying all of these details is essential to the successful production of the video. Are the times and locations convenient for everyone on the team? And lots of other stuff. You also need to make sure all the pieces fit together. This includes business video production staff, actors, spokespeople, etc. You need to determine all of the moving pieces that need to come together to create your video. Whether it’s an office, a home, a studio, or any other specific location. You need to know where you are going to film from. You need to take stock of all the resources you need to pull off the video production. And that goes beyond video effects, animations, or tools you need to bring the video to life.
Identifying dependabilitiesĪs pointed out earlier, there are a lot of elements that go into one video. But here is specifically why you truly need a business video production process. Why is having a video production process necessary?Īs with anything else, having a well-defined plan or process is the first step to achieving success. You will work hand in hand to discuss ideas and concepts, eliminate all the guesswork, and dramatically improve your video’s success. It fosters communication between you and the video production team/company. Having a well-thought-out process helps you pull each video creation or project off seamlessly. What does it mean to have a process for business video production?
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